The Cooperative
Cooperativa Vecchia Cantina di Montepulciano, established in 1937, now has around 400 members, who have chosen to work together with passion and respect for the territory and with a common goal: to guarantee increasingly high-quality products at an affordable price.
Cooperativa Vecchia Cantina di Montepulciano, established in 1937, now has around 400 members, who have chosen to work together with passion and respect for the territory and with a common goal: to guarantee increasingly high-quality products at an affordable price.
The vineyards cover the territories of the Tuscan municipalities of Montepulciano, Pienza, Cetona, Torrita di Siena, Sinalunga, Foiano della Chiana, Castiglion Fiorentino, Cortona and Chiusi, as well as the Umbrian municipalities of Città della Pieve and Castiglion del Lago. So Vecchia Cantina di Montepulciano embraces two regions and three provinces: Siena and Arezzo in Tuscany, Perugia in Umbria.
The Cooperative places its extensive experience in the sector at the service of its members, offering new and modern processing techniques, as well as a team of agronomists and oenologists who provide support throughout the entire production cycle and in the promotion of the product.
The result is a wide variety of wines, the most important being Vino Nobile di Montepulciano DOCG, offered in different versions, for which the Cooperative is leader both locally and worldwide in terms of quantity produced.

Members
Vecchia Cantina di Montepulciano tells a story made up of people, vineyards and commitment.
Being a member means learning from tradition, guided at all times by respect for our territory and keeping the future constantly in mind.

Administrative Council
Ilaria Chiasserini
Massimiliano Cappelli, Peruzzi Lorenzo, Vinicio Del Toro, Rino Fontana, Filippo Neri, Claudio Olivieri, Franco Talli, Letizia Tiezzi.
President: Mario Marchi
Regular Auditors: Tamara Garosi – Vincenzo Albanese
Auditing Association: S.I.Re.Co. S.r.l.
Our Story
The emblem of Vecchia Cantina di Montepulciano is a rampant winged lion, born from the union of the rampant griffin – an ancient mythological symbol which evokes the long history of the Municipality of Montepulciano since its Etruscan origins – and the lion, expression of the Florentine Seignory, which deeply influenced the life of the town in the 15th and 16th centuries from both a political-administrative and architectural-urbanistic point of view.
Established in 1937 by fourteen pioneering winemakers, Vecchia Cantina di Montepulciano began its production history in 1940 when it bottled its first vintage.
Having overcome the difficulties of the Second World War and the reorganisation of land ownership in the 1950s, the Cellar spent the next two decades being a real driving force for the entire territory. And this is a role that it still holds today.
What has made this cooperative so important are the people who, despite their large numbers, faithfully reflect the human value of this historic brand.
Our headquarters, built in 1970, is located on the outskirts of the town. It houses the offices, warehouses, storage tanks for finished wines, the bottling line, a shop and the splendid 2800 square metre underground barrel cellar.
The winery’s other major hub, the Vinification Center, where the processing of all grapes contributed by members is optimized, is located in Montepulciano Stazione.
2023
Opening Enoteca- wine shop
A project that looks to the future, opening the doors to wine tourism and offering a unique experience to wine lovers. The Enoteca della Vecchia Cantina di Montepulciano is the beating heart of the winery, the place where wine is celebrated in all its essence.

2017
The 80th Anniversary
A special label for Vino Nobile di Montepulciano 2013 celebrated 80 years of activity by the Cooperative. The barrel cellar was extended for the event and the new warehouses were opened.
2012
The New Bottling Line
The new line allows the bottling of up to 5000 bottles an hour, maintaining the product’s quality standards. The innovative control of the system – involving the washing and detection of foreign bodies inside the bottle, automatic level adjustment, inertisation with pure gas to guarantee very low oxygen absorption, rejection of non-compliant bottles – helps guarantee the ever-increasing quality of our wines.

2007
The Renewal of the Vinification Cellars
The vinification plant was renovated with the purchase of new fermentation tanks and the adaptation of the existing 1200-hectolitre tanks, to accommodate the different types of temperature-controlled vinification.
2007
The 70th Anniversary
To celebrate the Cooperative’s 70th anniversary, the magnum of Vino Nobile di Montepulciano 2003 was customised with a special label.

2001
The Modern Barrel Cellar
The Cooperative’s significant growth imposed the need for more space to age Vino Nobile di Montepulciano in the large Slavonian oak casks used for this purpose: consequently, in 2001, a 2800 sq. m cellar dedicated entirely to the ageing of wines in wood was created.
1987
The 50th Anniversary
Chairman Aldo Trabalzini and the Board of Directors in office celebrated the extraordinary milestone reached by the Cooperative with and for the territory.

1970
The Headquarters
The Cooperative’s headquarters was built at number 7 Via Provinciale, Montepulciano. The headquarters has been extended and modernised over the years to adapt it to ever-changing needs, but never moved.
1940
The First Vintage
The first vintage was bottled three years after the establishment of the Cooperative

1937
Establishment
Vecchia Cantina di Montepulciano was established on the 11th of July, thanks to the initiative of fourteen local winemakers.
2023
Opening enoteca – wine shop
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2017
The 80th Anniversary
A special label for Vino Nobile di Montepulciano 2013 celebrated 80 years of activity by the Cooperative. The barrel cellar was extended for the event and the new warehouses were opened.
2012
The New Bottling Line
The new line allows the bottling of up to 5000 bottles an hour, maintaining the product’s quality standards. The innovative control of the system – involving the washing and detection of foreign bodies inside the bottle, automatic level adjustment, inertisation with pure gas to guarantee very low oxygen absorption, rejection of non-compliant bottles – helps guarantee the ever-increasing quality of our wines.
2007
The Renewal of the Vinification Cellars
The vinification plant was renovated with the purchase of new fermentation tanks and the adaptation of the existing 1200-hectolitre tanks, to accommodate the different types of temperature-controlled vinification.
2007
The 70th Anniversary
To celebrate the Cooperative’s 70th anniversary, the magnum of Vino Nobile di Montepulciano 2003 was customised with a special label.
2001
The Modern Barrel Cellar
The Cooperative’s significant growth imposed the need for more space to age Vino Nobile di Montepulciano in the large Slavonian oak casks used for this purpose: consequently, in 2001, a 2800 sq. m cellar dedicated entirely to the ageing of wines in wood was created.
1987
The 50th Anniversary
Chairman Aldo Trabalzini and the Board of Directors in office celebrated the extraordinary milestone reached by the Cooperative with and for the territory.
1970
The Headquarters
The Cooperative’s headquarters was built at number 7 Via Provinciale, Montepulciano. The headquarters has been extended and modernised over the years to adapt it to ever-changing needs, but never moved.
1940
The First Vintage
The first vintage was bottled three years after the establishment of the Cooperative
1937
Establishment
On July 11, the Old Cellar of Montepulciano was born, thanks to the initiative of fourteen local producers.